First up is Murua! Murua's designer Momoko Ogihara went to L.A. to gather inspiration for this S/S, and you can tell there's a lot more celebrity style mixed in with the Mode. Here are some of the shots from her L.A. Diary shoot. (I don't know if I've mentioned it before, but you can click on any of the photos to make them larger)
Love this shot <3 Beautiful lighting.
Murua's overall look this S/S is still very similar in colour palette to previous seasons, but seems a bit more relaxed and floaty. Lots of loose and sheer materials for S/S, which I think are lovely. But there's one colour thats new on their palette this season:
This GORGEOUS orange!
I think is colour is absolutely fantastic, and totally appropriate for Spring and Summer. It's so bright and cheery, and just looks so fresh. Definitely looking forward to seeing more of this colour come out.
As for the online store, Murua has quite a few of their new items up on their webstore, but here's a few of my personal favourites.
Posted this in my preview, but I LOVE this skirt! Murua has a bunch of different styles of sheer maxi skirts and pants, but this skirt is definitely my favourite of them, especially in this colour way. The blue and orange really pop on this skirt.
Combining knits with more Spring-y clothing is a great way to transition from season to season, and I really love this knit. Looks very light and comfortable, and I really like the colour!
Ethnic print is in again this season, and I love this subdued version of it. It's not IN YO FAYCE ethnic print, it's just chill and very Mode. Nice silky, floaty material is great for warmer weather as well!
Great way to do the bow-necktie trend for Mode. Plus, leopard love!
Overall, Murua is throughly impressive in their S/S line, and I can't wait to see more! Personally, I check Momoko's blog almost everyday waiting for new products! Murua is very influential on me. You can trust I'll be out hunting for items in that GORGEOUS orange colour!
Next up, let's have a look at Emoda! Emoda, much like Murua, is keeping a similar look to their previous seasons, but with lots of Spring-y details and new colours. Emoda has an extra lot of florals for all your Spring needs. And I've also noticed a lot more patterns than usual. Here's some of my favourite coordinates from their TouchMe runway.
Love the Spanish flare in this outfit.
In love with the floral bustier!
Business woman Mode? :D
Emoda is still pretty strictly Mode, but they have so many great new things this season. I am loving the floral overload here. And the webshop has lots more great things. Here's some of my favourites from Emoda:
Floral paginsu: a great way for Emoda to pull a slightly older trend into the mix!
Fantastic colour and fantastic material! Mode this season uses tons of sheers, so keep your eyes sharp for more! I also love the gathers on this shirt, very unique!
This high-neck sheer blouse would be great for a Spring day, and the skirt is a perfect match for it.
Last but not least, a gorgeous pop of colour for your feet! I am in love with this wedge, both the colour and the style.
All in all, I'm really excited to so the rest of Mode for S/S 2011. So far, things are looking fantastic, and are really intriguing me. I love all the use of colour with the blacks and whites, its very crisp and fresh, while mature and Mode. Can't wait for more! Until next time, check out Emoda designer Ena Matsumoto and Murua designer Momoko Ogihara's blogs! Both are linked in my side bar. See you in the next post!
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